Privacy & Cookie Policy

This page covers our Privacy and Cookies policy which every website must have. Packed with useful information for you!

Chalmers Gems Ltd is committed to respecting and protecting your privacy.

This Privacy and Cookies Policy (together with our Terms and Conditions of Sale and Website Terms of Use  sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website (our site), you are accepting and consenting to the practices described in this Privacy and Cookies Policy.

For the purpose of the Data Protection Act 1998 (the Act), Chalmers Gems Ltd is the data controller in respect of any personal information collected through or in connection with our site or your order. We are a company registered in England and Wales under company number 12982408 and our registered office is at 3 Smallwood Street, Smallwood, Redditch, B98 7AZ.

Information We Collect

We may collect and process information about you, such as:

  • Information you give us. You may give us information about you by filling in forms (on our site or otherwise) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to receive our newsletter, search for a product or place an order. The information you give us may include your name, address, e-mail address and phone number, details of the person you may nominate to receive any delivery and financial and credit card information.
  • Information we collect about you. With regard to each of your visits to our site, we may automatically collect the following information:
    • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
    • information about your visit, including: the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
  • Information we receive from other sources. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

How We Use Your Information

We may use information held about you in the following ways:

Information you give to us. We will use this information:

  • to create, administer and operate your registered account on our site;
  • to communicate with you in respect of any enquiry you have made, any information you have requested or any order for our products or services that you have placed;
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about, and by using out website you consent to us send such information;
  • to notify you about changes to our service;
  • to send you our newsletters from time to time.
  • to deal with any complaint that you may make;
  • to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information We Collect About You. We Will Use This Information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of advertising we deliver to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • to allow referral marketing campaigns that may be of interest to you.

Storing Your Data

We are committed to ensuring that your personal information is secure. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

The information you provide to us will generally be stored and processed on servers based within the European Economic Union. You agree by submitting your personal information and using our site that we may transfer, store and process your information at destinations outside of the European Economic Union. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy and Cookies Policy.

Whilst we take all reasonable steps to protect your personal data, transmission of information to us or from us via the Internet is not completely secure and we cannot guarantee the security of your data transmitted to our site or to us via e-mail; the transmission is at your own risk. For the avoidance of doubt, we accept no liability for any loss or damage you may suffer as a result of such transmission.

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you; and
  • analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties if:

  • we sell any business or assets, in which case we may disclose your personal data to the prospective buyer of such business or assets, or where we seeks any financial investment, in which case we may disclose your personal data to a potential investor, or where we merge with another business, in which case we may disclose your personal data to the business with which it may potentially merge;
  • Chalmers Gems Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
  • we sub-contract any services which require the processing of your data, for example, where we engage a third party to host and maintain our site or process payments;
  • we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, in order to enforce or apply our Terms and Conditions of Sale, Website Terms of Use and other agreements; or
  • we, acting in our sole discretion, deem it necessary to protect the rights, property, or safety of Chalmers Gems Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Updating Your Information

Where you submit information to us, you should try to ensure such information is accurate, and let us know if such information changes so that we are not holding any inaccurate information about you. If you have registered an account for our site, you can review and update your personal information yourself at any time by logging in to your account.

Your Rights

Under the Act you may request access to the personal data we hold about you, and that we amend any inaccurate data. Your right of access can be exercised in accordance with the Act (as may be amended or supplemented from time to time) and we may charge a fee for this subject to the limitations set out in the Act.
You have the right to ask us not to process your personal information for marketing purposes.
Should you wish to do either of the above, please contact us either by writing to our registered address or by sending an email to [email protected]

Links to Other Websites

Our site may, from time to time, contain links to enable you to visit other websites of interest easily or enable you to share pages from our site. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy and Cookies Policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Further Information

To find out more about protecting your personal data and the meaning of terms such as data controller and personal data, please visit the UK Information Commissioner’s Office website.


What Are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies can be used to make a user’s experience more efficient. There are a number of different types of cookies and we have set out below the details of the cookies used on our website (

How We Use Cookies on Our Website

We use cookies to help improve the performance and efficiency of our website, to track how many people visit our website, to track user behaviour when using our website and to allow users to make purchases via our website.
A pop-up banner will appear on the website to explain that this website uses cookies and that if you continue to use this website we will infer your consent to the use of such cookies. You will also be given the opportunity to consent to the use of cookies by clicking ‘accept’.
If you click ‘accept’ cookies or continue to use our website without clicking ‘accept’, we will understand that you have consented to the use of cookies.
If you would like to block or delete any of the cookies used on our website, we have explained how to do this at the end of the Privacy and Cookies Policy.

Details of Cookies Used on Our Website

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies track user behaviour in an anonymous form.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Cookie groups and names What do we use it for Further information
This collection of cookies is used by Google Analytics which tells us how users arrive at our website and how they use the website. The cookies collect information in an anonymous and aggregate form. You may also find Google’s Privacy Policy helpful which is available on the Google website.
As specified on These contain information about the shopping cart. As shopping cart data changes across pages, this allows us to pass the state to the next page.
As specified on Unique code for each customer. This allows us to find shopping cart data in the database.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

How Can These Cookies Be Removed or Suspended

It is usually possible to block cookies using your website browser and to delete cookies by identifying and deleting the relevant file on your device. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
Further advice on how to do this should be available through your device and software help functions, including that of your browser.
You may also find and helpful.


This website uses three web analytics tools – Google Analytics, Clicky Analytics and Yandex Metrica to help us improve the usefulness of the site. These tools use cookies – text files kept on your computer to collect standard internet log info and movement on the website in an anonymous form. The info generated by the cookie (including IP address) is transmitted to the respective analytics provider – all of whom are fully GDPR compliant.

We use analytics software to view IP addresses of visitors to this website. We do so in order to reduce/prevent Click Fraud. We do so as a Legitimate Interest. We do not connect IP addresses with other behaviour or data.

We’re always looking at ways to improve – if there’s any aspect of the website or our policies that causes you concern, please tell us and we’ll investigate.

Links to Third Party Websites

Our website may contain links to third party websites. We have no control over how cookies are used on such websites and recommend that you review the policies of such websites separately.

Changes to Our Privacy and Cookies Policy

We may change this Privacy and Cookies Policy from time to time by updating this page or elsewhere on the Website. You should check this page from time to time to take notice of any changes we have made as they are binding on you. This Privacy and Cookies Policy was last updated on 13/01/2021.

Questions Relating to this Privacy and Cookies Policy

If you have any remaining concerns about this Privacy and Cookies Policy, please email [email protected].

    Your Cart
    Your cart is emptyReturn to Shop